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No Limits​

Explore makeup for every routine -
must have essentials, bold looks, and
glow-ready favorites in one place.

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What Everyone’s Loving​

Discover best-selling products and
trending favorites - the top picks
everyone keeps choosing

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New Shades New Energy​

Fresh colors just arrived. Bold and
wearable tones that elevate your
everyday look.

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BEST SELLERS

Check out our best selling makeup products

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LATTE – Liquid LipMatte Hover image for LATTE – Liquid LipMatte

LATTE – Liquid LipMatte

14.99 €
BISCUIT – Liquid LipShine Hover image for BISCUIT – Liquid LipShine

BISCUIT – Liquid LipShine

13.49 €
TRUE BROWN - LIP PENCIL Hover image for TRUE BROWN – LIP PENCIL

TRUE BROWN – LIP PENCIL

4.99 €
LATTE - Mini LipMatte Hover image for LATTE – Mini LipMatte

LATTE – Mini LipMatte

11.99 €
HOT! – Liquid LipMatte Hover image for HOT! – Liquid LipMatte

HOT! – Liquid LipMatte

14.99 €
SELLMA Brow Wax Hover image for SELLMA Brow Wax

SELLMA Brow Wax

17.99 €
BLUSH – Liquid LipMatte Hover image for BLUSH – Liquid LipMatte

BLUSH – Liquid LipMatte

14.99 €
LADY – Liquid LipShine Hover image for LADY – Liquid LipShine

LADY – Liquid LipShine

13.49 €
CANDY – Liquid LipMatte Hover image for CANDY – Liquid LipMatte

CANDY – Liquid LipMatte

14.99 €
HONEY – Liquid LipShine Hover image for HONEY – Liquid LipShine

HONEY – Liquid LipShine

13.49 €
CARAMEL – Liquid LipShine Hover image for CARAMEL – Liquid LipShine

CARAMEL – Liquid LipShine

13.49 €
KISS – Liquid LipMatte Hover image for KISS – Liquid LipMatte

KISS – Liquid LipMatte

14.99 €
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NEW

GET FLAWLESSLY SHAPED BROWS WITH OUR NEW BROW WAX

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Trending

Check out our trending makeup products

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SMALL EYESHADOW 10 - Brush SMALL EYESHADOW 10 – Brush

SMALL EYESHADOW 10 – Brush

9.99 €
BOLD – 3D MINK LASHES BOLD – 3D MINK LASHES

BOLD – 3D MINK LASHES

15.00 €
LIPS – Liquid LipMatte Hover image for LIPS – Liquid LipMatte

LIPS – Liquid LipMatte

14.99 €
DIAMOND – Mini LipShine Hover image for DIAMOND – Mini LipShine

DIAMOND – Mini LipShine

11.99 €
SELLMA x SBB Brow Pencil – Medium Hover image for SELLMA x SBB Brow Pencil – Medium

SELLMA x SBB Brow Pencil – Medium

30.00 €
BISCUIT – Mini LipShine Hover image for BISCUIT – Mini LipShine

BISCUIT – Mini LipShine

11.99 €
Gloss – Liquid LipShine Hover image for Gloss – Liquid LipShine

Gloss – Liquid LipShine

13.49 €
EYESHADOW 06 – Brush Hover image for EYESHADOW 06 – Brush

EYESHADOW 06 – Brush

10.99 €
SLAY – Liquid LipMatte Hover image for SLAY – Liquid LipMatte

SLAY – Liquid LipMatte

14.99 €
MARS – Liquid LipShine Hover image for MARS – Liquid LipShine

MARS – Liquid LipShine

13.49 €
ALPHA – Mini LipMatte Hover image for ALPHA – Mini LipMatte

ALPHA – Mini LipMatte

11.99 €
MAPLE – Lip Pencil Hover image for MAPLE – Lip Pencil

MAPLE – Lip Pencil

4.99 €
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#SELLMABEAUTY

Share your stunning looks using #sellmabeauty on social media for a chance to be featured on our website!

SELLMA'S PICKS

Handpicked favorites by Sellma, chosen to help you create flawless, professional looks with ease.

SELLMA'S PICKS

Handpicked favorites by Sellma, chosen to help you
create flawless, professional looks with ease.

SOS Eyeliner SOS Eyeliner

SOS Eyeliner

13.99 €
HOT – Mini LipMatte Hover image for HOT – Mini LipMatte

HOT – Mini LipMatte

11.99 €
Luminous Sun Kissed Bronzer 4 Hover image for Luminous Sun Kissed Bronzer 4

Luminous Sun Kissed Bronzer 4

21.99 €
ANGEL– 3D MINK LASHES ANGEL– 3D MINK LASHES

ANGEL– 3D MINK LASHES

15.00 €

INSPIRING LOOKS

Check out our makeup products

LOOK #001

The perfect gift for a makeup fan wanting to see how a bedazzled look can bring out their chicest self!

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LOOK #002

A dazzling treat for makeup lovers, inviting them to explore makeup products with bright accents!

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Look #003

A sleek surprise for beauty lovers to see how cosmetics and lipstick touches can unlock a radiant glow!

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Look #004

For anyone excited to discover how cosmetics and makeup essentials, reveal their most radiant glow!

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Our Promise:
100% Vegan & Cruelty-Free

At Sellma Shop, we believe in creating products that are kind to animals and the planet. Every item in our shop is proudly vegan, ensuring no animal-derived ingredients, and cruelty-free, meaning never tested on animals. Look and feel beautiful, guilt-free.