A MAKEUP TRAILBLAZER
RESHAPING THE BEAUTY INDUSTRY IN HER COUNTRY AND THE REGION, SELLMA KASUMOVIQ HAS ESTABLISHED HERSELF AS A SUCCESSFUL ENTREPRENEUR BY DEVELOPING HER OWN MAKEUP PRODUCTS - SELLMA BRAND

Sellma's extensive knowledge and longtime experience in the beauty industry, along with a prime desire to have makeup products tailored to her own standards had driven her to develop her own line of makeup products. Sellma's pursuit led her on a quest to find a producer who could meet her meticulous criteria. After thorough searches, she discovered a fitting collaborator, marking the beginning of a close partnership. Extensive research, development, and testing followed, culminating in the successful launch of the first line of Sellma Lip Matte in September 2016. Originally, intending to apply her first product solely to her clientele, the unexpected happened. The clientele, enthused by the quality, the color, and the desire of being trendy and fancy by having a ‘SELLMA’ product in their bags, began expressing their huge interest in purchasing the product. This resulted with the Lip Matte becoming an instant hit, sparking a market boom. 'Surprised by the fantastic response, I decided to embrace the demand and expand my product range, which resulted with the same popularity as Lip Matte. Encouraged by this success, I took my vision further. What started as a project for personal use, transformed into a full-fledged venture' - says Sellma. She not only expanded her product range but also established an international online shop offering a wide range of makeup goodies for beauty enthusiasts worldwide. The journey that began as a dream turned into a lit enterprise, making Sellma's mark not just as a makeup master but as a innovative entrepreneur in the beauty industry. Our products are made in the USA and Italy, and are paraben and cruelty free, enriched with vitamins and minerals.